Mathematics in Marketing

The Recruiting Trends That Will Stay in 2019

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Several new recruiting trends appeared in the last year. The Recruiting Trends That Will Stay in 2019This year, these trends will be adopted and implemented on a greater scale. As a recruiter, it is important to know what the modern methods are that will shape the hiring process.

Say Goodbye to Paper Resumes

The future of recruiting is also signaling the end of paper resumes. Soft skills are becoming more important for many organisations. Social media profiles and video submissions can provide a better first impression that goes beyond a paper document, especially for marketing director jobs.

For the hiring company, this means keeping up with trends and being able to accommodate new technology. For the job seeker, this means developing an integrated personal brand via their social media profiles, personal website and digital portfolio.

Go Mobile

Google has announced that they are moving to a mobile-first indexing system. While search engine optimisation has not been a top priority for recruiters in the past, it is now something worth looking into. Google has made this change to benefit the searcher’s experience and to adjust to their habits.

More job candidates are starting their job search on a mobile device. However, this does not mean that the industry has been following suit. Mobile platforms have been around for a while, there are a lot of recruiters that have not adapted to this.

A study found that 45% of job seekers use their mobile to look for work at least once a day. Around 89% of job seekers also use mobile platforms for their search. 16% of the applications for jobs are submitted via mobile. If you want to be effective, your recruiting strategy should allow people to use their mobile devices easily.

Develop an Attractive Online Profile

If a company wants to attract the top talent, they need to have an appealing environment. Social media is a good way to demonstrate a company’s corporate culture. Research has found that 79% of candidates will review the social media profiles of companies in their job search.

The reality of working for your organisation should be truthfully portrayed across all of your social profiles. A priority listed by 60% of organisations was a strengthening of the employer brand. Your social media profiles, website and online reviews should provide job seekers with an accurate insight into your company culture.

Consider Flexible Working Conditions

The job market has been seriously impacted by the gig economy. The impact has been more workers looking for freelance positions as well as changing their expectations. Research has found that 60% of employees would look at contract work if offered this.

This is attributed to the perceived benefits of these types of roles such as being able to work from home. A survey in 2016 found that the ability to work from home was a factor in decisions made by 68% of candidates.

Take Note of Virtual Reality

Video interviewing software is everywhere and there are many systems on offer. Video is a great way to …

Business Property

How You Can Convert Your Property into an HMO

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How You Can Convert Your Property into an HMOAn HMO, or house in multiple occupation, is a property that has been rented to three or more tenants who are not part of the same household or family. A lot of landlords have HMOs because they are considered a more effective way of running a rental portfolio. This is often related to being able to collect rent from a higher number of tenants, but the location of the property can also drive this decision.

There are some renters who choose to live in an HMO because the rental payments will generally be cheaper. They may also prefer to live with more people. House-shares are common among younger renters and students which makes HMOs a viable option for a lot of potential landlords.

If you are thinking of converting your property into an HMO, there are some steps that you need to work through first. This will include meeting the legal requirements to ensure that the property is habitable for multiple people. It’s advisable to consult property marketing services about these considerations.

Before You Start

It is important to note that the majority of HMOs need to have an HMO license. If you are going to rent your property to five or more renters from more than one family you will need a license. A license is also needed when your property is at least three storeys high and has shared bathroom or kitchen facilities.

If some of these criteria fit, but not all of them, you will still need to apply for a license. If you are unsure, you should contact your local authority. Your HMO license will be valid for five years and you need to have a separate license for each HMO property that you have.

To comply with the license, you need to ensure that the property has a valid gas safety certificate which you’ll send to the council once a year. Smoke alarms will also need to be installed and you will need a safety certificate for all the electrical appliances. These will need to be available on request.

Depending on the property and the work that needs to be done to convert it, you might have to get planning permission. When carrying out any of these activities, you should keep a record of all correspondence, applications and approvals. This ensures that you are covered in the future should any issues arise.

Converting a Property

When you convert your property, you need to first think about what your tenants are going to need and how much space they require. You should also consider the level of furniture and appliances that you are going to provide in the property.

In the five years after converting your property, it will be visited by the council who will carry out a Housing Health and Safety Rating System risk assessment. If there are any risks which are deemed unacceptable found during this visit, you will have to address them.

When converting, it is likely that you will …

Online Mart

Marketers Will Have More Video Ad Options

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Video is undergoing a huge transformation. While it is still perceived as a premium advertising opportunity, there are now multiple ways for businesses and marketing professionals to reach their target audiences with video. Marketers need only take a closer look at the Dmexco trade show in Cologne to see that brands have diversified their video arsenal.

Although not all video formats and platforms are equally successful. The ones that make it are those that cater to human users before anything else. Read on to stay plugged in to the latest trends and most pressing concerns to all marketers considering or using video advertising.

Live Streaming to Expand your Reach

During the Dmexco trade show, DAZN, the renowned sports streaming channel, announced its intention to set a new base in Amsterdam, with the goal of making it a real ‘Netflix of Sport’. At the same time, many players in this market envy Twitch for its dominance in the area of esports. Mobile game, HQ Trivia, has also seen tremendous growth. Nonetheless, they appear to be aware of the fact that they ought to capitalise on this success before it fades away.

Video streaming serviceAs such, both Instagram and Facebook have launched their own content platforms, IGTV and Facebook Watch. They have invested heavily so they can afford to try different business models in order to see what resonates with users. European marketers are still to be allowed to try Facebook Watch, many of them expressing their frustration at US platforms treating Europe as a secondary market.

Video has without a doubt contributed to the increase of mobile data usage, live streaming being the main culprit for this rapid evolution. Consumers enjoy watching live videos in all kinds of industries, evidenced by the huge popularity of Instagram Stories and Facebook Live which both account for a large volume of data streaming.

Marketers will want to understand how streaming can be an opportunity for them to increase their reach; it is certainly a trend worth following. All channels like DAZN, Vice and Twitch offer a huge reach to exceptionally targeted audiences, but not all brands will find this suitable. There’s also a risk involved in live streaming, as marketers can’t censor advertising, therefore potentially becoming victims to internet trolls.

Quality is of the Highest Concern

Many brands are still cautious in regard to brand safety, as everybody wants to work solely with high quality content. Advertisers must carefully check whether their brand is a good match for any prospective channel.

Fortunately, there is one type of content that doesn’t have these issues: third-party videos which are available for wide distribution across the web. Thanks to artificial intelligence technology, it is possible to match this content to existing web pages, in order to display it to the most relevant audience segments. This will help those publishers who can’t afford to create their own video library.

Marketers will also benefit from this new source of ‘in-stream’ video content, which is pre-rolling on contextually matched pages. Since …

Business Property

Top Secrets – Making Your Office a Great Environment to Work In

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Does your company provide a great working environment?Top Secrets - Making Your Office a Great Environment to Work In If not, this guide from a property management company will help create a great working space for your employee, helping you attract and retain the best employee in the industry.

For a better understanding of why you should focus on making your company a good place to work, herein are top reasons to do so.

  • You make your staff feel valued as and an integral part of the company
  • You are better able to draw a lot more ingenuity and creativity from your employee, which increases your growth opportunities
  • Keeping your staff happy ensures you are better able to retain them, even when your competitors offer higher salaries
  • A great work environment improves your workers’ wellbeing
  • Improved workers’ wellbeing leads to better productivity and lowers sick days – which lower business costs and improves the bottom line
  • It is now known across the corporate world that for a business to thrive, they need to invest in employees’ wellbeing

Facebook and Google have developed their headquarters and campuses in a manner that encourages staff to stay on-site rather than go home. They have made the workplace a place to love and enjoy being in; their employees love the culture and environment in their workplace.

In these types of office environments, workers spend a lot more of their downtime together than is the case in other typical office environments.

While not every business is at liberty or has the capability to spend a lot of money on creating such headquarters, every business can take an innovative approach in creating a stylish and fresh workplace.

#1 Offer Your Employee Perks That Your Competitors Do Not

Ask yourself – what are the unique and great benefits that your workers get by working for your company? Why should a talent choose your organisation instead of your competitors?

Essentially, without offering your employee a unique reason to work and stick by you, attracting top talent will be difficult, if not impossible. However, the perks do not have to extravagant. They can be as simple as:

It is not always about the big headline perks. The small things matter, especially when they combine to provide a unique and satisfactory office environment.

You can cater to their coffee, healthy snacks, and fitness needs. While these are small and inexpensive perks (and somewhat inexpensive now), they are also very important in attracting and retaining talent whilst keeping the whole team motivated.

Combine physical perks (such as the free coffee) and career-oriented prospects.

#2 Hire the Right People

It makes very little sense to attract employees who are not the right fit for your organisation. They might have the right skills on paper but if their personality does not alight with your business characteristics and ethos, they may contribute to creating a bad workplace environment.

While you are working to create …

Finance Business

Simple Trading Strategy Always Generate Better Result

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Simple Trading Strategy Always Generate Better Result

A lot of time in the trading business of Forex, the traders will think otherwise. We are talking about the continuity of the trading process. If anyone cannot see a future in a certain job, there cannot be a good dedication in him or her. If a trader does not look for the right planning, there will not be good trades. From there, the confidence level will automatically drop down. Traders will not have the right kind of performance in the process. The most of the noticeable thing of all would be the losses from the trades. The traders will have to learn about controlling their performance with the most valid performance possible. That is what we are going to talk about in this article. There can be a good performance with the trades if you can manage the right trading edge. In the following article, there will be some necessary things mentioned. The novice traders will have to learn them properly. Then they will have to try and include the concepts into their trading edge.

Managing the trades like a pro trader

Almost any pro-traders will tell you that the Forex market is all about saving yourself from losing. Because of the frequent volatility in the markets, the traders will not be able to find good signals. And that is not good for making a proper income. Sometimes, even the right position sizing can turn into an improper trade. The analysis can be good for it. But still the market an economic condition of a country is not dependent on anything. That is why the traders will be losing some significant number of trades in the beginning and the novice level. For that reason, you must learn about controlling your trades. Think about the right placement of the stop-losses and take-profits for your trades. This will need the right setup of the risk to profit margin from the traders. Besides that, the traders will also have to think about the right control over the risks. There cannot be too much of investment into the trades. If you think about making big lots for the trades, there is margin trading for you. Just select the leverage ratio for your trades and make the trades. This way, the traders can stay tension free and there will be good control of the trades from a relaxed trading mind.

Mastering art of trading

Becoming a successful trader in Singapore is a very challenging task. Instead of using the complex trading system, try to learn price action trading strategy as it will help you to find high-quality trades at the key levels. Expert traders prefer Forex trading at Saxo since they get free access to robust trading platform SaxoTraderGo. It allows them to analyze the market data at different angles which eventually boost their profit factors. Always remember, making money in the long run, is a very challenging task. So consider trading as your business to make a consistent profit.

Think about the long