Technology and business are almost inseparable these days. It’s hard to imagine a company competing if it didn’t have access to modern technology. But at the same time there’s often a delicate balance companies need to consider. A business needs to make use of any advantage it can get. But it also needs to minimize risks while doing so. This makes use of the latest and greatest technology something of a gamble.

One of the best strategies to get around this problem is to use well established technology in innovative new ways. For example, use of a business SMS service provider is a well established practice. The primary benefit of using this form of texting is that it’s absolutely reliable. The chances of any disruption or issues is kept to an absolute minimum in comparison to something that’s just entered the market. The downside is that it might lack some of the features of a newly released service.

The way to keep the benefits while avoiding the problems is surprisingly simple. And it’s something which doesn’t just apply to texting services. One can use the principle with a wide variety of computer based services. Basically, the solution comes down to on-site scripting in order to build upon the established service.

A scripting language is a subset of standard programming techniques. It essentially sits in a middle ground between standard spoken language and machine language. It’s close enough to standard written syntax that coders can write programs fairly quickly. But it’s … READ MORE ...