There are several different types of food marketing strategies. One approach is product diversification, in which a firm markets a range of products with different attributes, each targeted to a specific segment of the market. This strategy expands the variety of foods available to consumers while preserving and expanding a firm’s market share.
Multidisciplinary perspectives on food marketing
A multidisciplinary approach to food marketing is important for a number of reasons. For one, it allows researchers from different fields to combine their expertise and use it to better understand the food industry. Another advantage of a multidisciplinary approach is that it encourages a deeper understanding of how food and the environment are interconnected.
Multidisciplinary approaches are also necessary for addressing issues related to food security, such as antimicrobial resistance, the promotion of healthy diets, and the prevention of vector-borne diseases. This is especially important if one wants to ensure the well-being of people and the planet. In addition, such an approach promotes the development of more effective food policies and a sustainable food system.
Influence of contexts related to the taste
Contexts are important elements of the food marketing process, and they influence consumers’ food preferences in many ways. These factors are situational, temporal, and cultural. Several studies have demonstrated that contexts play an important role in shaping consumer choices. The present study examined the influence of purchase and consumption contexts on consumers’ food preferences. This study also evaluated the influence of gender and age. It utilized an online survey … READ MORE ...