All Posts in "MUSIC BUSINESSES"

Using Meta Retargeting to Force Spotify’s Discover Weekly to Work for You

In the modern music industry, there is a “Holy Grail” that every independent artist chases: the Spotify algorithmic playlist. Specifically, Discover Weekly. Unlike editorial playlists (which are curated by humans and often difficult to get on), Discover Weekly is powered by a machine-learning recommendation engine. It is the single most powerful tool for “passive” growth, capable of delivering your music to thousands of new listeners while you sleep.

However, many artists make the mistake of thinking the algorithm is a matter of luck. In 2025, we know better. The algorithm is a mathematical response to specific data signals. If you want Spotify to work for you, you have to feed it the right data. The most effective way to do this is through Meta Retargeting (Facebook and Instagram Ads).

The “Cold Traffic” Problem

Most artists start by running “Traffic” ads on Meta, sending strangers directly to a Spotify link. … READ MORE ...

Sofia Benjamin by — December 18, 2025 in Music Marketing
The Indie-Pop Roadmap: How to Turn 15-Second TikTok Hooks into a Loyal Army of Superfans

In 2025, the music industry’s gatekeepers have been largely replaced by algorithms and the collective attention span of a generation scrolling at warp speed. For independent indie-pop artists, this presents both the greatest challenge and the most profound opportunity. While a 15-second viral sound can catapult a song into the global consciousness overnight, the real question remains: how do you convert fleeting TikTok listens into a loyal army of superfans who will follow you beyond the trend?

This isn’t just about going viral; it’s about building an authentic connection in a hyper-digital world.

The TikTok Conundrum: Virality vs. Longevity

The unique allure of TikTok lies in its ability to discover sounds and artists from anywhere. A snippet of your indie-pop track can become the soundtrack to millions of videos, driving streams and recognition. However, virality is fleeting. A sound can boom and bust within weeks, leaving artists with a momentary … READ MORE ...

Sofia Benjamin by — November 20, 2025 in Music Marketing
The Best Music Production Software for Aspiring Producers

Music production software plays a crucial role in the creative process for aspiring producers looking to make their mark in the industry. With a wide range of options available, choosing the right software can greatly impact the quality and efficiency of your music production. Here are some of the best music production software options that aspiring producers can consider:

1. Ableton Live

Ableton Live is a versatile and user-friendly software that is popular among producers for its intuitive interface and powerful features. It offers a range of tools for recording, arranging, and mixing music, making it ideal for electronic music producers and live performances. With its session view and numerous built-in effects and instruments, Ableton Live is a go-to choice for many producers.

2. FL Studio

FL Studio, also known as Fruity Loops, is a widely used software for music production, particularly in hip-hop and electronic music genres. It features … READ MORE ...

Sofia Benjamin by — October 7, 2024 in Music Producer
Understanding the Financial Aspects of Being a Music Producer

In the music industry, being a music producer is a dream for many individuals with a passion for creating and shaping sound. While the role of a music producer is often glamorized, there are important financial aspects that aspiring producers need to consider. From managing expenses to understanding revenue streams, financial literacy is crucial for long-term success in the competitive music production business.

Budgeting and Expenses

One of the key financial aspects of being a music producer is effective budgeting and expense management. As a music producer, you are responsible for overseeing the production process, which involves renting recording studios, hiring session musicians, paying for mixing and mastering services, and more. It is essential to create a detailed budget for each project to ensure that expenses are kept in check and that you avoid overspending. Tracking expenses accurately can also help you make informed decisions about where to allocate resources … READ MORE ...

Sofia Benjamin by — September 10, 2024 in Music Producer
The Role of Music Producers in the Recording Process

In the world of music production, the role of a music producer is an essential and often understated component of the recording process. While the spotlight typically shines on the artists and performers, it is the music producer behind the scenes who plays a pivotal role in shaping the sound, direction, and overall quality of a recording. Understanding the multifaceted responsibilities of music producers offers insight into their significant contribution to the creation of impactful and memorable musical works.

Shaping the Sound and Arrangement

At its core, the role of a music producer involves guiding and shaping the sonic landscape of a recording. This encompasses everything from making decisions on instrumentation and arrangement to selecting the right studio and equipment to achieve the desired sound. Music producers bring a keen ear, creativity, and technical expertise to the table, helping to transform raw musical ideas into polished, cohesive tracks.

Collaborating with

… READ MORE ...
Sofia Benjamin by — July 16, 2024 in Music Producer