One of the main problems that many companies face is that their online presence is considered to be a separate activity to their offline functions. This can be very difficult for people to comprehend, particularly those which are, shall we say, “long in the tooth!” This can lead to many issues with building an online brand and presence.
There are many companies which will have spent thousands of pounds, dollars or any other currency which you may be able to think of, through the process of building their website. Quite often this will generate a small amount of business for a company and generally people will build their website on the basis that it is the “thing to do” as opposed to having an online strategy.
After a period of time this business platform which they may have built will then go stale. Because it isn’t working at this point, most people will consider their website to be a failure and that will be that. Would you make an investment of several thousand pounds on something else and then let it go stale because it didn’t immediately set the world on fire? Some might, but for the majority probably not.
First lets look at the website itself.
If you have an offline business which you are looking to promote online, what is the purpose of the website? Is it to provide information to your customers about whatever it is that you do? Is it to generate leads? Is it to sell products?
Just asking these simple questions will decide the look and feel of the site, so it may need to be a sales page, or perhaps stacked full of information about your business, with different methods of presenting information, through video, audio and articles. Find some examples of what …» Read more