Category: ONLINE BUSINESSES

Marketing is the driving force of every successful business unit today. With the global village having an increasing number of aware customers, the demand for well-marketed products and services is on an ever-increasing rise. And with this has increased the need of people experts in marketing techniques who with their knowledge and skills can keep corporate organizations abreast of the latest developments in the marketing field. Such organizations look for marketing managers who bring to the table innovative concepts backed by analytical skills and application abilities.

To get a strong background in marketing, a PGDM in Marketing is of utmost importance. A Post Graduate Diploma in Management (Marketing) program is designed to give you 360-degree knowledge about the various aspects of marketing and its nuances and technical aspects. It grooms you to become an accomplished marketing manager, who can cater to the needs of various corporates, brands, and customers to help the business flourish. With a PG Diploma Marketing, you will have a better understanding of the long term vision of organizations, will be able to analyze and assess the market environment better, formulate strategy and implement plans for achieving organizational goals.

All Top MBA institutes of India have this course on their program list. The program boosts the confidence of the candidate by inspiring a global vision. It helps develop interpersonal and teamwork competencies in an individual. Enhances his capabilities to anticipate and manage change. It makes the candidates strong enough to be able to make decisions under risk and uncertain environment, especially in the area of global marketing. It also sharpens an individual’s communication and presentation expertise.

Accordingly, the PGDM in Marketing teaches the students the basic concepts of marketing rising to the specialized issues and giving them an insight into the dynamics of the business environment. The …

In this small publication we want to guide you through the multinational corporate ERP selection and implementation phase, where we use real case studies of our international ERP consulting practices:

1.      Corporate ERP at US Headquarters

Here you often have little room for change, because your organization may have invested a few or even years ago for an intermediate accounting application and everyone is happy with this historical choice. In our example, we assume that your company’s ERP is Microsoft Dynamics GP, previously known as Great Plains Dynamics or enterprise. Let’s assume that Great Plains is in production and you have a strong number of FRx financial statements to cover the Financial and Managerial Accounting versions of the Balance Sheet, P&L, Cash Flow Statement with the consolidated version

2.      Overseas manufacturing facilities.

Let’s assume that you acquired a company in Brazil, the Sao Paulo area if now you need to apply a local accounting application. The first idea might be the following – we have already purchased a Dynamics GP license, why don’t we add a new company to our current Great Plains installation and are our operations in Brazil recorded there? Well, theoretically you can do that, but there are a few things to consider. First, you must be aware of the ERP you choose is translated into Brazilian Portuguese, and second – is your ERP compliant with Brazilian law? If you do your research, call the Microsoft Dynamics subdivision, you will get the answer. Instead, Microsoft might recommend you to use Dynamics AX, previously known as Axapta, or as an alternative backup – Dynamics NAV Navision. Great Plains Dynamics GP was not translated into Portuguese or localized for Brazil

3.      Dynamics AX Axapta for Brazil

Yes, this is what you should consider first. AX is very strong in …