One of the most popular tourism marketing strategies is to establish a loyalty program. Loyalty programs are designed to reward repeat customers and encourage them to come back again. This can be done through birthday cards and discounts. The loyalty program should be a two-way relationship so that the customer feels appreciated. In addition, it should be easy to enroll and manage.
Content marketing is an excellent way to attract travelers to your website or social network and increase your chances of converting them into customers. It is often combined with search engine optimization (SEO) techniques to maximize visibility in search engines. Whether you create a blog or create an ebook, the purpose of content marketing is the same: to increase visibility. This technique involves creating high-quality content that is genuinely useful to your target audience.
The first step in the customer journey funnel is to provide useful information that will inform and educate potential customers. This is especially important during the planning process of a vacation, as people start looking for a trip one to three months before departure. During this time, content marketers can provide valuable information about the destination and offer exclusive discounts to potential customers.
Creating an engaging social media presence is an important part of any tourism marketing strategy. Creating engaging content and responding to followers’ feedback is essential to keeping your social media presence active and relevant. One great example of this is Travel Oregon’s use of social media to … READ MORE ...