One of the most popular tourism marketing strategies is to establish a loyalty program. Loyalty programs are designed to reward repeat customers and encourage them to come back again. This can be done through birthday cards and discounts. The loyalty program should be a two-way relationship so that the customer feels appreciated. In addition, it should be easy to enroll and manage.

Content marketing

Content marketing is an excellent way to attract travelers to your website or social network and increase your chances of converting them into customers. It is often combined with search engine optimization (SEO) techniques to maximize visibility in search engines. Whether you create a blog or create an ebook, the purpose of content marketing is the same: to increase  visibility.  This  technique  involves creating high-quality content that is genuinely useful to your target audience.

The first step in the customer journey funnel is to provide useful … READ MORE ...