Food brands should focus on a few key elements to create a strong brand. Consumers who are at home are more likely to spend more on branded products, but those who are eating out are more likely to cut corners in the pantry, which makes creating a strong food branding strategy even more critical. While the produce department and seafood case have long been the domain of unbranded products, consumers in the Millennial and Gen X generations are increasingly reaching for branded produce, and 68% of consumers are willing to pay a premium price for branded products.
Ten essentials of food branding strategy
A food brand must have a strong presence on social media, and these days there are several options available. You can post content on Facebook, Twitter, and LinkedIn. For example, a time-saving recipe would be very appealing to a professional group on LinkedIn. Similarly, you can use visuals to create posts on Instagram, Pinterest, Snapchat, and YouTube. If you want to promote a product or service, you can also make a branding video and upload it to YouTube.
The concept of the Ten Essentials first became formalized in the 1970s, but it actually dates back to the 1930s. It was originally incorporated into climbing and mountaineering courses. Today, adventurers from all over the world acknowledge that there are 10 items essential for survival. The list answers two questions: what is essential, and what is not?
Ways to create a strong brand
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