Technology and business are almost inseparable these days. It’s hard to imagine a company competing if it didn’t have access to modern technology. But at the same time there’s often a delicate balance companies need to consider. A business needs to make use of any advantage it can get. But it also needs to minimize risks while doing so. This makes use of the latest and greatest technology something of a gamble.

One of the best strategies to get around this problem is to use well established technology in innovative new ways. For example, use of a business SMS service provider is a well established practice. The primary benefit of using this form of texting is that it’s absolutely reliable. The chances of any disruption or issues is kept to an absolute minimum in comparison to something that’s just entered the market. The downside is that it might lack some … READ MORE ...