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music marketing 2018In today’s independent music environment the onus for success is totally on the artist. Now clearly, HyperThreading is just a advertising-term as properly, but it is Intel’s term for their implementation of SMT, which is a generally accepted term for a multithreading approach in CPU style, and has been in use lengthy prior to Intel implemented HyperThreading (IBM started researching it in 1968, to give you an notion of the historical point of view here).
Vinyl is back. Higher resolution digital formats are on the rise. There are fantastic artists self producing and releasing wonderful music. Lack of musicianship, beats over melody??? You sound like an old man. There is a ton of wonderful musicianship, and songwriting out there. Maybe not in mainstream pop, but that’s the beauty of the new music landscape. You don’t require to ever listen to mainstream pop. You can uncover great, interesting new music, and you do not have to look that tough.
I believe the witer of this has unconsciously “purchased” the notion that muisc is the large-ticket music industry, practically nothing much more. Get out to fairs and music festivals and hear the wonderful performers that are not acquiring those big contracts that will ultimately homogenize them and make them “marketable”. Go to independent smaller sized venues like the legendary Godfrey Daniels Coffeehouse here in Bethlehem, PA, and purchase the Artists’ CD’s. Promote to your close friends those performers you have heard that you believe everyone should hear.