All Posts in "Month: December 2025"

Using Meta Retargeting to Force Spotify’s Discover Weekly to Work for You

In the modern music industry, there is a “Holy Grail” that every independent artist chases: the Spotify algorithmic playlist. Specifically, Discover Weekly. Unlike editorial playlists (which are curated by humans and often difficult to get on), Discover Weekly is powered by a machine-learning recommendation engine. It is the single most powerful tool for “passive” growth, capable of delivering your music to thousands of new listeners while you sleep.

However, many artists make the mistake of thinking the algorithm is a matter of luck. In 2025, we know better. The algorithm is a mathematical response to specific data signals. If you want Spotify to work for you, you have to feed it the right data. The most effective way to do this is through Meta Retargeting (Facebook and Instagram Ads).

The “Cold Traffic” Problem

Most artists start by running “Traffic” ads on Meta, sending strangers directly to a Spotify link. … READ MORE ...

Sofia Benjamin by — December 18, 2025 in Music Marketing
Fuel the Flow: Why Pilates Enthusiasts are Swapping General Meal Prep for Macro-Synced Delivery

In the world of modern wellness, the phrase “abs are made in the kitchen” has been updated for the 2025 landscape. For the dedicated Pilates enthusiast—someone who understands that strength is built through precision, controlled breath, and microscopic muscle engagement—the kitchen has become a laboratory for performance.

For years, the gold standard of healthy living was “meal prep.” We spent our Sundays poaching flavorless chicken breasts and steaming broccoli into mush, all in the name of “eating clean.” But as the Pilates method continues to evolve into a high-performance lifestyle, general meal prep is no longer making the cut. Instead, a new trend is taking over reformer studios from Los Angeles to London: Macro-Synced Delivery.

The Pilates Paradox: Strength Without Bulk

To understand why general meal prep is failing this community, we must first look at the unique physiological demands of Pilates. Unlike heavy bodybuilding, which requires a massive caloric … READ MORE ...

Sofia Benjamin by — December 5, 2025 in Culinary Business Strategy