Postcard marketing is one of the oldest forms of marketing. Due to their format, these are one of the few pieces of mailed marketing collateral that allow instant viewing. However, many organizations are losing around the great things about envelope-free deliverability, lower postage rates, as well as the brand recognition that postcards bring; and thus are losing a substantial chunk of prospects.
Lose Brand Awareness –
Name recognition is one of the few stuff that you can not put a monetary value on but provides so much in exchange in the long-term. With multiple means of building name recognition, postcards can provide something hardly any marketing tools can. They can be easily mailed, handed face-to-face, or left out in public places. Perfect for any guerrilla advertising campaign, they are the ultimate sales tool with regards to portability.
Don’t Have Geographic Location –
People will not have access to a clue regarding where you’re located should you only have an online presence. Postcards provide a sense of closeness that enables the candidate to feel as if you’re right next door. This allows you to introduce the services you receive on a more personal level – of their home. This gives you the unique chance to have focused attention from the prospect in a very setting that they’re most comfortable in.
Lose Website Traffic –
Including website and social media marketing information about your company not merely bridges the digital divide, but additionally gives an offline presence in your online efforts. This is a simple tactic that numerous people have accustomed to improve search engine results, ad sale rates, etc.
Lose A third of your respective Customer base –
Not all of your customers are online. Many older demographics want to read their material offline – in a very paper format. As a result, you are not reaching a very influential segment that is certainly usually more prosperous than their younger counterparts, as well as more apt to comprehend offline reading materials.
No Word of Mouth –
Word of mouth is just about the influential method to gain customers. This is the case as you usually are not the one promoting your business, but alternatively, your existing industry is promoting it. As a result, what it’s all about is a lot more credible plus more actionable for the outlook. Postcards are a great way to motivate your clientele to feed your postcard along.
When looking at marketing, you should employ multiples channels to get the word out. Just do take into account about postcards, because without them, you might be missing out on a ton of affordable yet very valuable marketing.