Postcard marketing is one of the oldest forms of marketing. Due to their format, these are one of the few pieces of mailed marketing collateral that allow instant viewing. However, many organizations are losing around the great things about envelope-free deliverability, lower postage rates, as well as the brand recognition that postcards bring; and thus are losing a substantial chunk of prospects.
Lose Brand Awareness –
Name recognition is one of the few stuff that you can not put a monetary value on but provides so much in exchange in the long-term. With multiple means of building name recognition, postcards can provide something hardly any marketing tools can. They can be easily mailed, handed face-to-face, or left out in public places. Perfect for any guerrilla advertising campaign, they are the ultimate sales tool with regards to portability.
Don’t Have Geographic Location –
People will not have access to a clue regarding where you’re located should you only have an online presence. Postcards provide a sense of closeness that enables the candidate to feel as if you’re right next door. This allows you to introduce the services you receive on a more personal level – of their home. This gives you the unique chance to have focused attention from the prospect in a very setting that they’re most comfortable in.
Lose Website Traffic –
Including website and social media marketing information about your company not merely bridges the digital divide, but additionally gives an offline presence in your online efforts. This … READ MORE ...