Video is undergoing a huge transformation. While it is still perceived as a premium advertising opportunity, there are now multiple ways for businesses and marketing professionals to reach their target audiences with video. Marketers need only take a closer look at the Dmexco trade show in Cologne to see that brands have diversified their video arsenal.
Although not all video formats and platforms are equally successful. The ones that make it are those that cater to human users before anything else. Read on to stay plugged in to the latest trends and most pressing concerns to all marketers considering or using video advertising.
Live Streaming to Expand your Reach
During the Dmexco trade show, DAZN, the renowned sports streaming channel, announced its intention to set a new base in Amsterdam, with the goal of making it a real ‘Netflix of Sport’. At the same time, many players in this market envy Twitch for its dominance in the area of esports. Mobile game, HQ Trivia, has also seen tremendous growth. Nonetheless, they appear to be aware of the fact that they ought to capitalise on this success before it fades away.
As such, both Instagram and Facebook have launched their own content platforms, IGTV and Facebook Watch. They have invested heavily so they can afford to try different business models in order to see what resonates with users. European marketers are still to be allowed to try Facebook Watch, many of them expressing their frustration at US platforms treating Europe as a secondary market.
Video has without a doubt contributed to the increase of mobile data usage, live streaming being the main culprit for this rapid evolution. Consumers enjoy watching live videos in all kinds of industries, evidenced by the huge popularity of Instagram Stories and Facebook Live which both … » Read more
Does your company provide a great working environment? If not, this guide from a property management company will help create a great working space for your employee, helping you attract and retain the best employee in the industry.
For a better understanding of why you should focus on making your company a good place to work, herein are top reasons to do so.
- You make your staff feel valued as and an integral part of the company
- You are better able to draw a lot more ingenuity and creativity from your employee, which increases your growth opportunities
- Keeping your staff happy ensures you are better able to retain them, even when your competitors offer higher salaries
- A great work environment improves your workers’ wellbeing
- Improved workers’ wellbeing leads to better productivity and lowers sick days – which lower business costs and improves the bottom line
- It is now known across the corporate world that for a business to thrive, they need to invest in employees’ wellbeing
Facebook and Google have developed their headquarters and campuses in a manner that encourages staff to stay on-site rather than go home. They have made the workplace a place to love and enjoy being in; their employees love the culture and environment in their workplace.
In these types of office environments, workers spend a lot more of their downtime together than is the case in other typical office environments.
While not every business is at liberty or has the capability to spend a lot of money on creating such headquarters, every business can take an innovative approach in creating a stylish and fresh workplace.
#1 Offer Your Employee Perks That Your Competitors Do Not
Ask yourself – what are the unique and great benefits that your workers get by working for your company? Why … » Read more
A lot of time in the trading business of Forex, the
traders will think otherwise. We are talking about the continuity of the
trading process. If anyone cannot see a future in a certain job, there cannot
be a good dedication in him or her. If a trader does not look for the right
planning, there will not be good trades. From there, the confidence level will
automatically drop down. Traders will not have the right kind of performance in
the process. The most of the noticeable thing of all would be the losses from
the trades. The traders will have to learn about controlling their performance
with the most valid performance possible. That is what we are going to talk
about in this article. There can be a good performance with the trades if you
can manage the right trading edge. In the following article, there will be some
necessary things mentioned. The novice traders will have to learn them
properly. Then they will have to try and include the concepts into their
Managing the trades like a pro trader
Almost any pro-traders will tell you that the Forex
market is all about saving yourself from losing. Because of the frequent
volatility in the markets, the traders will not be able to find good signals.
And that is not good for making a proper income. Sometimes, even the right
position sizing can turn into an improper trade. The analysis can be good for
it. But still the market an economic condition of a country is not dependent on
anything. That is why the traders will be losing some significant number of
trades in the beginning and the novice level. For that reason, you must learn
about controlling your trades. Think about the right placement of the
stop-losses … » Read more
live in a world filled with technological
advancements that are affecting our everyday lives. Since the internet became
the necessity, that opened a possibility for everyone to promote the music with
course, the internet also increased the number of people that wish to promote
their artistic and creative side, which means that you have to think everything
through before you start with the music promotion.
The key is to try new things and to learn ways that will help you reach a fan base. One of the most popular ways to increase the popularity of your new songs is through SoundCloud promotion, and there are many information onlinne on how to do it.
are here to present you some basic strategies that will help you promote your
though everything is digital nowadays, live gigs and promotions are still the
most effective ways of getting more fans than before. People are still
nourishing the value of person-to-person interaction.
is especially true if you have in mind that you do not need a major company to
create quality music and to promote it without playing live from your living
room and with a few clicks.
though everything can be finished and
completed online, that still does not mean that you should neglect traditional
ways of promotion, especially when it comes to personal interaction with your
fans within the music industry.
is an excellent choice to earn some money
and to promote your music by performing it to your fans, but that will also
increase your marketing possibilities so in overall you will gain much more
live gigs as well as promotions will help you increase the awareness of your
music and a new album, and we recommend
… » Read more
The first step is
Preparation: Do you think any successful doctor goes into the operating room
unprepared? Operating on you based on general statements about what he heard on
the news… or what his next door neighbor told him was the newest and latest
procedures for a triple by-pass surgery? If so, would you allow this doctor to
perform surgery on you? If not, why do you allow yourselves to work on your
family’s finances? If you don’t know the rules, can you really play the better yet, can you play the game to win? Why
then are you surprised when your family’s finances look really similar to the
person that was operated on by the untrained surgeon? (Jacked up!)
If you don’t know what
tax bracket you are in, if you don’t know how much you are paid before taxes
and after taxes, if you don’t know that you should pay yourself 1st before the
bill collectors, if you don’t know what your monthly outgo is and your monthly
income is… you might have not seen the playing field. If you don’t know what
a 401k is, or how much money is being put into it; is it a Roth Ira or a
Traditional Ira; you probably can’t manage these accounts effectively. If you
don’t know these things, you are probably not aware of how much you are
spending and where the money is going.
My challenge to you is
simple! Figure it out. Know these numbers and create a weekly plan to make sure
you are headed in the right direction. It might be helpful to step back, take a
look at the large picture and see your finances as a blue print. If you step
back, do so some preparation, you might be able to … » Read more