What Are the Business Models of Ghost Kitchens?
You may have seen or heard of restaurants that are apparently closed for dining but are still operating and sending deliveries. That is exactly what is a ghost kitchen or a cloud kitchen. You may have ordered a meal from a ghost kitchen without even knowing. So, here’s everything you need to know about what a ghost kitchen is, how it started, and it’s future in the hospitality industry.
There are mainly three different approaches to running a ghost kitchen which may range from adding a delivery-only brand to a brick and mortar restaurant to running a ghost kitchen housing multiple brands. Take a closer look at the three different types of ghost kitchen business models:
Running a ghost restaurant
One of the business models of a ghost restaurant includes running the restaurant exclusively in the cloud without having a physical storefront. Essentially, it is a delivery-only kitchen where consumers cannot dine-in.
Running a shared ghost kitchen
Another model that a business can operate is a complete ghost kitchen business by renting out kitchen spaces to multiple restaurant brands. The shared ghost kitchen business acts like a coworking space or an incubator for restaurants. They have perfect Kitchen fruit wall arts which is attracting restaurants. Therefore, running a shared ghost kitchen business is similar to acting as a landlord rather than running the restaurant business yourself.
Adding a delivery-only brand to an existing restaurant
Existing restaurants are also leveraging the ghost kitchen trend by adding a delivery-only brand to their … READ MORE ...