All Posts in "CULINARY BUSINESSES"

7 Tips to Increase Brand Recognition of Your startup Restaurant

Building brand recognition of any business takes a significant amount of effort and time. Moreover, the COVID-19 pandemic has worsened the situation for many businesses, causing them to shut down. However, restaurant businesses have still continued operating with the aid of restaurant delivery apps even during the lockdown in different countries.

Reaching to the top in this mad race is quite dependent on the brand recognition of your restaurant. Brand recognition helps restaurants and small food joints increase their revenue and sustain in the long run. Creating brand awareness involves marketing your products, establishing an online presence, advertising, and establishing loyalty of customers.  You can play with your company logo and labeling, you can check with whitegraphics.com for putting your brand name across all the products and items. 

So, if you are looking to increase the brand recognition of your restaurant, here are 7 tips you can follow.

7 tips to make your restaurant business stand out

Restaurant branding is all about creating a unique image of your restaurant in the minds of your target audience. The unique branding instills customers’ trust in your restaurant, creates a loyal customer base, and differentiates your restaurant from others.

Social Media Marketing

The most important tip that every restaurant should include in its strategy to increase brand recognition is social media marketing. Connecting and engaging your customers on social media platforms is imperative for building their trust and loyalty. In fact, social media presence is more effective than having your own website.

This … READ MORE ...

Sofia Benjamin by — October 14, 2020 in Culinary Business Strategy
How to Start a Catering Business: Questions to Ask Yourself

Starting a catering small business is often an excellent technique to operate for your self and earn plenty of money as an enterprise owner, but there is certainly plenty of work that goes into establishing any business enterprise and catering is no exception. If you want to understand the best way to start a catering enterprise, the initial step is creating a small business program in addition to a plan of operation.

Without a detailed and well-designed plan for how you’re going to set up and run your catering business, there’s a good chance of failure or of losing a lot of money when all of it could have been prevented. By following the questions in this article and developing a business plan around the answers you come up with, you will be more likely to succeed.

Are you going to be a niche or general?

This is among the significant inquiries you must ask oneself before beginning a catering business enterprise. There are a lot of distinctive niches accessible inside the catering industry simply because you’ll find countless distinct sorts of events or celebrations that call for catering of some kind. This can incorporate weddings, graduation parties, business enterprise conferences, anniversary celebrations, or numerous other events. You’ll be able to determine to become the strictly high end, catering to the less frequent but much more elegant and high paying jobs, or you can specialize within the additional popular celebrations which will pop up often like birthdays and weddings. Based … READ MORE ...

Sofia Benjamin by — August 20, 2020 in Culinary Business Ideas
How Your Business Is Losing Money by Not Marketing With Postcards

Postcard marketing is one of the oldest forms of marketing. Due to their format, these are one of the few pieces of mailed marketing collateral that allow instant viewing. However, many organizations are losing around the great things about envelope-free deliverability, lower postage rates, as well as the brand recognition that postcards bring; and thus are losing a substantial chunk of prospects.

Lose Brand Awareness –

Name recognition is one of the few stuff that you can not put a monetary value on but provides so much in exchange in the long-term. With multiple means of building name recognition, postcards can provide something hardly any marketing tools can. They can be easily mailed, handed face-to-face, or left out in public places. Perfect for any guerrilla advertising campaign, they are the ultimate sales tool with regards to portability.

Don’t Have Geographic Location –

People will not have access to a clue regarding where you’re located should you only have an online presence. Postcards provide a sense of closeness that enables the candidate to feel as if you’re right next door. This allows you to introduce the services you receive on a more personal level – of their home. This gives you the unique chance to have focused attention from the prospect in a very setting that they’re most comfortable in.

Lose Website Traffic –

Including website and social media marketing information about your company not merely bridges the digital divide, but additionally gives an offline presence in your online efforts. This … READ MORE ...

Sofia Benjamin by — June 25, 2020 in Culinary Business Ideas
Modern Choice of Modern Kitchen for Mother

The kitchen is one of the special rooms in the house. Not only for cooking, but the can also be a place to show the level of creativity and design tastes of the homeowner. One of the current designs for kitchens is modern kitchen designs, which emphasize the concept of neatness, cleanliness, simple, minimal indentation, coherent paint, modern kitchen tiles, etc.

Several matching methods are suitable for modern kitchen designs. Check out  these 5 creative inspiration:

Modern Choice of Modern Kitchen for Mother

1. Cabinets’ Decoration using cerused wood

The modern kitchen design looks elegant thanks to the touch of cerused wood finishing on the kitchen cabinet. This finishing technique is done by adding a blackish gray color and unique strokes to create a rustic look. This cerused wood finishing is also suitable to be combined with a high cabinet design with glass doors that showcase various kitchen utensils.

2. Modern Kitchen Design with Brass Accents

Creative ideas for a combination of modern kitchen designs don’t have to be complicated. As we know, just a small touch can give a different feel. Modern kitchens dominated by white and blue can be a good example. Not using stainless steel like modern kitchens in general, two pendant lamps and kitchen sink faucets use brass. Golden accessories made from brass give the kitchen a glam look.

Modern Choice of Modern Kitchen for Mother

3. Prominent Color

Modern kitchens are usually dominated by white to make it look neat, clean and simple. To avoid the pale impression, there’s no harm in adding a contrasting color that stands … READ MORE ...

Sofia Benjamin by — January 10, 2020 in Culinary Business Ideas
The Catering Business

The Catering Business

A person is unable to prepare a lot of food for a party. That is why; people provide their catering services. All the meal planning, food and drinks preparation are prepared by the caterer. All you have to do is to check up on what their doing before the party starts. Once the party starts, you just have to mingle your guests and let the people you hired do the worrying. The catering service helps ease out the party preparation of all people.

So how will you know if you fit in the catering business? If your holiday cooking and birthday celebrations are so outstanding that your friends and family are raving about them, it’s a sure sign that you could have what it takes to be a caterer. If you love being busy in the kitchen, whipping up delicious meals and doing some food art then this is the business for you. Many people need caterers, and great food will never go out of trend. Cooking well is just one of the skills you need to succeed in this business.

The potential income of this kind of business greatly depends on the size of the events that you handle. If you have what it takes to be one, you need to provide a good service. You should have excellent management skills and also your organizational skills. This will help cut your operating costs down. Also, you need to have a good array of food selections. Your dishes have to … READ MORE ...

Sofia Benjamin by — November 28, 2019 in Culinary Restaurant