You may have seen or heard of restaurants that are apparently closed for dining but are still operating and sending deliveries. That is exactly what is a ghost kitchen or a cloud kitchen. You may have ordered a meal from a ghost kitchen without even knowing. So, here’s everything you need to know about what a ghost kitchen is, how it started, and it’s future in the hospitality industry.
There are mainly three different approaches to running a ghost kitchen which may range from adding a delivery-only brand to a brick and mortar restaurant to running a ghost kitchen housing multiple brands. Take a closer look at the three different types of ghost kitchen business models:
Running a ghost restaurant
One of the business models of a ghost restaurant includes running the restaurant exclusively in the cloud without having a physical storefront. Essentially, it is a delivery-only kitchen where consumers cannot dine-in.
Running a shared ghost kitchen
Another model that a business can operate is a complete ghost kitchen business by renting out kitchen spaces to multiple restaurant brands. The shared ghost kitchen business acts like a coworking space or an incubator for restaurants. They have perfect Kitchen fruit wall arts which is attracting restaurants. Therefore, running a shared ghost kitchen business is similar to acting as a landlord rather than running the restaurant business yourself.
Adding a delivery-only brand to an existing restaurant
Existing restaurants are also leveraging the ghost kitchen trend by adding a delivery-only brand to their … READ MORE ...